Online search is changing fundamentally: Instead of classic result lists, AI systems are increasingly providing direct answers. But how do companies and brands manage to be found exactly there? The workshop shows how AI-supported search works, according to which criteria content and sources are selected, and with which concrete measures, in particular B2B companies, can strengthen their digital visibility. The workshop is led by two experts from Jena: Juliane Bettinga is Co-Founder and SEO Consultant at SEOSOON GmbH. Her focus areas are technical and strategic SEO, data and logfile analyses as well as GEO and AI-SEO. Gundel Woite is Managing Director of Jenpix GmbH. She brings the strategic corporate and brand perspective – from AI visibility and SEO to content marketing to the targeted building of digital reach. Together, they combine technical know-how with strategic and practical experience and show how companies can position their visibility for today's and tomorrow's search.